To be an efficient, accountable, partnership-based, sustainable and best value organisation which provides opportunities for the enjoyment and appreciation of cinema for people living in rural areas of the United Kingdom, especially for those whose ability to access quality cinema is limited.


This Vision will be achieved by: Providing a year round local film exhibition service through the Moviola scheme Devising and delivering special film events Providing a UK wide programming advice and film booking service for community groups Providing a consultancy service for those seeking to begin or enhance rural film exhibition Working in partnership with other film exhibitors and similar groups across the UK to develop a vibrant rural cinema service Creating & developing robust and effective management and operation Designing and maintaining a sustainable model of business operation