The Inclusive Cinema website was launched by the BFI supported Film Hub Wales this week. We think this is a fantastic piece of work that is worth its weight in gold for all Moviola Partner & Associate venues.
Inclusive Cinema is a resource to get your minds thinking about who comes to your venues… and who doesn’t.
Perhaps we can already read some of your minds… “it’s correctness gone mad!”, “my venue is happy to screen films with Judi Dench/Bill Nighy/etc – people come for them!”, “We like our cinema the way it is”.
This may very well be the case, and of course, your venues are yours to run the way you see fit, but inclusivity covers a spectrum of issues that affect many audiences.
Consider the scenario:
Sally has lived near your venue for the last two years. She once worked as a cinema manager but had a terrible accident on holiday before her retirement. She now uses a wheelchair and has developed early onset Alzheimer’s.
Her husband, Steven, is still in part-time work and has help once a week but cannot afford to pay £12 for both of them to attend the local screening, even as a rare treat. In addition, what little parking that is available, soon is swallowed up very quickly by the venue’s helpers and Steven didn’t see anyone approachable near the entrance to the doors to help them get the wheelchair in and out.
Steven knows that Sally perks up when she sees films – it’s in her lifeblood, and it triggers positive memories from her past. The last time they saw a film was last year at the multiplex – momentarily, everything appeared to have returned to normality. Sally starts conversations about the film and reminds Steven of when she used to kick people out for not having a ticket!
Steven would love to take Sally to the community venue to experience the big screen magic in a relaxed setting, but it just doesn’t seem possible.
An inclusive cinema is a space where everyone feels welcome.
A large part of the Moviola network is comprised of community venues who cater to older audiences, and if Sally’s venue had access to the relevant information, then maybe they could have put measures in place to reassure first-timers that they had facilities to help them enjoy what could be a positively life-changing experience for a couple. Of course, they’ll be back again and possibly with some friends.
Resources that are available on the Inclusive Cinema website are thoroughly researched and easy to access. Throughout September and October, venues across the country are taking part in World Alzheimer’sMonth – you can find further details here along with comprehensive notes and suggestions.
Next month we’ll take a dip into how we publicise our venues and films – with some best practices and how to save your ink cartridges (maybe).
If you have any particular subjects you would like to discuss on the noticeboard or would like to give us some feedback – drop Neil an email by clicking here.
We implore you to visit the Inclusive Cinema website – it is quite an experience to think about your venues and programmes and how you can continuously improve your offering.